“Data is the new oil.” “In God we trust, all others must bring data.” We have often heard management leaders quote these words while talking about data-driven business. It’s true that data helps organizations to make well-informed data-driven decisions. According to a Forrester Consulting Survey, data-savvy businesses are likely to surpass their revenue goals by […]
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Why FMCG Decision-Makers Struggle with Data-Driven Decision-Making
India is a vast country where the consumption of FMCG products is very high. There is a rising demand for products like oil, toothpaste, soap, etc. And this surging demand is not restricted to urban areas alone. Last year, rural areas of the country outpaced urban areas in consumption. Considering the wide distribution involved and […]
FMCG Companies Leveraging the Power of Telecalling Platforms to Engage with their Retailers and Boost Sales
When the pandemic descended upon us last year, most organizations promptly realized that the way ahead for businesses was to move online. Even traditional industries such as FMCG and manufacturing had to reimagine the way they conduct business and identify ways to engage with and drive ease of business for their retailers. Given the proliferation […]
The Role of Technology in Governance, Risk, and Compliance
Only when you know your compliance, you do your compliance! As regulatory changes happen at lightning-fast speed, the pressure on organizations to meet compliance-related requirements is quickly escalating. The growing expectations from customers and regulatory bodies alike require organizations to drive continued efforts in improving their governance, risk, and compliance posture. However, the dependence on […]
Keeping Mobility at The Heart of Your Sales Force Automation Initiatives
As market conditions become tougher with growing competition, shrinking margins, businesses often rely on their sales channel for an optimistic outlook. The snapshot of more deals in the pipeline, better conversion ratios, and lower sales cycles are considered to be very favorable indicators of a successful growth trajectory. But for these elements to be realized, […]
The Increased Focus on Multi-Channel Demand Capture in the Post-COVID-Era
The COVID-19 pandemic has toppled the world of work and has introduced us to new norms – social distancing, working at lower capacities and remote working have become the organic part of the vocabulary across industries and organizations. For organizations in the Manufacturing, FMCG, Retail, Pharma, and other comparable sectors, this means increasing their focus […]
Empowering Your Sales Teams with Sales Force Tracker
If you struggle to find out where your sales team is currently located, which customer is being interacted with, or what sales activity is being performed, you are not alone. Given the pace and scale of technology advancement, sales organizations looking to succeed in today’s challenging business environment need to be able to track and […]
The Role of AI in Sales Automation
Artificial intelligence creates headlines when it is in the form of apparently alert robots, computers that play chess, and self-driving vehicles. AI is at times deemed as “computers taking over” and technology seizing a seat at the top of the food chain with humans. However, while the more sensational versions of artificial intelligence regularly make […]
Quickly Identify And Fix Sales Inefficiencies With Sales Force Automation
Companies around the world would agree that the sales cycle has started to become longer and unpredictable. It’s no more about just cold-calling or sending cold emails to prospects. The sales rep has to adopt multiple strategies to guide a prospect through the buyer’s journey and convert them. The entire process now involves so many […]
The Critical Role of Telematics in Large-Scale Adoption of Electric Vehicles
An electric Vehicle, EV, is defined as a vehicle that operates on one or multiple electric motors rather than an internal-combustion engine. According to Sustainable Development Scenario, SDS, 13% of the global car fleet will be electric by the end of 2030. It will involve an annual average growth rate of 36% from 2019 to […]