The Fast Moving Consumer Goods(FMCG) Industry is generating new competition every hour. FMCG or consumer packaged goods (CPG) are short-lived on-shelf products, these include perishable as well as non-perishable goods. The products have a short shelf life, either because of low durability and being highly perishable or due to high consumer demand. The sales are sometimes influenced by holidays and seasons. These goods are sold quickly, have relatively low cost and durability (generally ranging from a few days to a couple of years).
Having a multi-tier sales and distribution chain, it is imperative that FMCG companies take shelter under the digital roof technology is offering to ensure profitability and accuracy in business. With digitizing and other internet enabled technologies, it has become easier to track, monitor and control activities of sales executives in real-time via mobile and web application. Along with tracking, Kloudq also enables companies to manage stock availability, sales route management, provide geo tagging & offline mode for farther reach, In-app surveys & feedbacks and more to make the weak, inefficient and inaccurate secondary sales chain agile. With real-time demand and supply reports companies can ensure expanded reach and bring balanced push and pull sales model into working instead of the artificial demand and push sales model.